Privacy Policy

Last updated: 8 March 2026

AV HQ ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use the AV HQ application ("the App") and visit our website at avhq.app ("the Website").

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Data Controller

The data controller responsible for your personal data is:

AV HQ
Email: support@avhq.app

2. Information We Collect

2.1 Information You Provide

• Support enquiries: When you contact us via email, we collect your email address and the content of your message.
• Account information: If you create an account for licence management, we collect your name and email address.

2.2 Information Collected Automatically

• App usage data: We may collect anonymous, aggregated usage statistics such as feature usage frequency and crash reports to improve the App. This data cannot be used to identify you personally.
• Website analytics: We may use privacy-respecting analytics to understand how visitors use our Website. We do not use tracking cookies for advertising purposes.

2.3 Information We Do Not Collect

• We do not collect, store, or transmit any video or audio content from your cameras.
• We do not collect network topology data, device configurations, or production content.
• We do not collect information about your NDI or Dante devices.
• We do not sell, rent, or share your personal data with third parties for marketing purposes.

3. Lawful Basis for Processing

Under the UK GDPR, we process your personal data on the following lawful bases:

• Contract: To provide you with the App and any associated services you have requested.
• Legitimate interests: To improve the App, respond to support requests, and ensure the security of our services.
• Consent: Where you have given us explicit consent, for example to receive product update communications. You may withdraw consent at any time.

4. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the App
• Respond to your support requests and enquiries
• Send product updates and important notices (with your consent)
• Diagnose and fix technical issues via anonymous crash reports
• Comply with our legal obligations

5. Third-Party Services

The App may connect to third-party services at your direction:

• Mux: If you configure livestream monitoring with Mux, the App communicates with Mux's API using credentials you provide. We do not store your Mux API keys on our servers.
• YouTube: If you configure YouTube livestream monitoring, the App uses YouTube's API. Your use of YouTube's API is subject to Google's Privacy Policy.

These connections are initiated locally on your Mac and your credentials remain stored on your device.

6. Data Storage and Security

All App data — including camera configurations, presets, scenes, and settings — is stored locally on your Mac. We implement appropriate technical and organisational measures to protect any personal data we hold, including encryption in transit (TLS) for any data sent to our servers.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Support correspondence is retained for up to 24 months. Anonymous usage data is retained indefinitely in aggregated form.

8. Your Rights

Under the UK GDPR, you have the following rights:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate personal data.
• Right to erasure: Request deletion of your personal data.
• Right to restrict processing: Request that we limit how we use your data.
• Right to data portability: Request your data in a machine-readable format.
• Right to object: Object to our processing of your personal data.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at support@avhq.app. We will respond within one month of receiving your request.

9. Cookies

Our Website uses only essential cookies required for the site to function. We do not use advertising or tracking cookies. If we introduce analytics cookies in future, we will update this policy and obtain your consent where required under PECR.

10. International Transfers

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, such as standard contractual clauses or adequacy decisions.

11. Children's Privacy

The App is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the App after changes are posted constitutes acceptance of the revised policy.

13. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk
Telephone: 0303 123 1113

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: support@avhq.app